Born in the USA, this smart haircare brand has been creating great products for shiny, healthy locks since 1980. Launched by hairdresser husband and wife duo, it was snapped by L’Oreal before long. Making products especially for hairdressers still remains the philosophy behind the brand, but thanks to their quality inventions, they’re also a big hit in the home.

The Matrix collection includes expertly formulated shampoos, conditioners and styling must-haves. Whether you’re after more volume, a sleek finish, or to tame those curls, this brand has it covered, while Matrix colour is a go-to for flawless hair dye for hairdressers across the world.

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